Gladys, u could be right. From wikipedia on Obama symbol you find - "The logo was designed by Chicago-based Sender LLC (a brand development and design company) on assignment from Chicago-based mo/de (a motion design studio). The latter had been brought on board early on by David Axelrod, Obama�s chief campaign strategist, although it had never done a political identity before. Creative director Sol Sender, now a partner at VSA Partners and founding director of the IBM Design Lab, led the design team of three which included Amanda Gentry and Andy Keene. Project managers at mo/de were Colin Carter and Steve Juras.[1]
"We were looking at the �o� of his name and had the idea of a rising sun and a new day,� according to Sender. �The sun rising over the horizon evoked a new sense of hope."[2] "The design expression was so constrained and so bland for so many years in politics," Sender says. "I think we had a fresh approach because we�d never worked on a campaign before� � and, of course, the power of the logo had a lot to do with �the power of the candidate�s message.""
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"We were looking at the �o� of his name and had the idea of a rising sun and a new day,� according to Sender. �The sun rising over the horizon evoked a new sense of hope."[2] "The design expression was so constrained and so bland for so many years in politics," Sender says. "I think we had a fresh approach because we�d never worked on a campaign before� � and, of course, the power of the logo had a lot to do with �the power of the candidate�s message.""
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